In celebration of Ultimate English’s first birthday (July 17, 2015), the Serious Sweet Company is offering the chance to win a special hamper worth £50, containing seven different flavours of fudge.

The Ultimate English range, which offers traditional confectionery with a modern twist, is rapidly gaining followers, with more than 300 independent stockists on board across the UK. While the brand is just one year old, the Serious Sweet Company has over 150 years of experience in crafting and refining their trade using only the best ingredients, time-honoured recipes and traditional techniques. The company has recently branched out into the North West and now their products are available to buy from local farm shops, premium independents and speciality food retailers.

Rob Whitehead, MD of The Serious Sweet Company gathers Wakefield forced rhubarbFrom fiery ginger fudge to cool lemon coconut ice and creamy cashew crunch to chocolate covered honeycomb nuggets, the range provides much-loved classics and old favourites with new twists. In Spring 2015, the Ultimate English range expanded to include a Yorkshire-inspired rhubarb coconut ice using rhubarb grown in the heart of the UK’s rhubarb triangle by celebrated farmer D Westwood & Sons. The flavour of the coconut ice is authentic with a nostalgic nod towards the childhood-cherished rhubarb crumble.

Another new Ultimate English addition is ginger fudge, which takes its sweet and spicy inspiration from the well-known and loved Yorkshire parkin, a treat enjoyed on bonfire night, which can now be enjoyed all year round. Sea Salt Caramel Fudge rounds off the new product trio with its salty and sweet combination, inspired by range’s existing award-winning Salt Water Chocolate Truffle Fudge. The team hopes to find even more inspiration from across the Pennines for future product developments.

To be in with a chance of winning the Ultimate English hamper simply sign up to the Northern Soul newsletter (details of how to do this are on the right hand side of the page) and send an email to with the title ‘Ultimate English’.

Closing date: July 16, 2015

Winners will be picked at random and notified by: July 17, 2015

What: Ultimate English Hamper

More info:

Social media: @UltimateEng or